Businesses are always looking for new ways to promote themselves. Successful businesses are always looking to either save time or to save money. This means finding ways to get the maximum amount of exposure for the lowest cost. The popularity of the sport of golf has increased over the past two decades. This has made it a very effective way for businesses to reach their clients. Purchasing advertising on television during broadcasts or sponsoring events can be expensive. A much more cost-effective form of advertising is marketing your company using golf towels.
Give Golf Towels Away as Promotional Items
One of the keys to creating a successful promotional product campaign is choosing an item that will be used. Promotional items won't promote your company very well if they are sitting in a box at the recipient's home. Handing out golf towels at a golf event is an effective form of advertising. Those attending a golf tournament are likely to have some interest in playing golf. Personalized golf towels can be used by players of all abilities. These facts combine to make golf towels a cost-efficient gift to give out at tournaments for exposure.
Golf Towels Are Not Just For Tournaments
If you know that a large percentage of your employees play golf, or have an interest in golf, then golf towels make a great choice for office gifts as well. These towels serve many purposes. The golf players in your office will use them as golf towels. Others in your office might find that the towels are the perfect size to be used for other purposes. The golf towels can be displayed in the home or used for other sports activities. Some examples include being used as a bowling towel for those that bowl or a towel for softball players in your office.
Designing Successful Golf Towels For Your Event
One of the keys to making personalized golf towels is to make them so they are used by a large audience. Printing the name of the event at which the personalized golf towels are being handed out presents an opportunity. Those that see the towels will ask the person using them if they attended the event. Having your company logo on it will could then result in others asking who the company is and what they do. Therefore, you should at the very least print your company's logo on the personalized golf towels.
If you are giving out golf towels as a gift in the office, you will know more about the recipients of the towels. For a minimal cost you can print the recipient's name or title on the towel. As an alternative to someone's name you could print the name of an award the recipient is receiving. That will once again create a conversation piece for the recipient. The next time he is on the golf course and someone asks where they got the award, it provides some free company advertising.